The ValueOne team was born from a family that began more than 100 years ago. As a subsidiary of Atlanta Life Financial Group, our family of companies was founded in 1905 by a freed slave, Alonzo Franklin Herndon. Starting his entrepreneurial career by selling peanuts on the streets as a child, Herndon saved up $140 to purchase his first barber shears and open what became the premier barber shop in Atlanta.
An entrepreneur by nature, he then began to see the struggles that his fellow freed slaves endured in dealing with health care costs, and opened an insurance company to help them cover these expenses. That business has grown into one of the most successful African-American owned businesses in the nation, and has since spun off a number of successful for-profit and non-profit initiatives.
Mr. Herndon is admired and respected for his hard work and perseverance, and his mission for his family of companies has also persevered through the test of time. He built our companies to serve those who are unable to find resources elsewhere, and this remains our top priority today.
Focused on Helping You Grow.
We believe in your business…even when others may not. We’ll find a way to get your company the financial resources and protection it requires to thrive. And we won’t take no for an answer.
To help business owners and managers, we’ve assembled many of the critical financial products/services essential to growing small and mid-sized organizations. And to make it easy….we’ve made them all available in one place.
Our goal is to provide businesses with honest advice, high value, and an empathetic partner ready and able to help companies achieve their growth ambitions. Our sophisticated technology and unique operating model ensure our customers receive great value and truly personal and highly responsive support.
We’ve been serving small business owners for more than a century. Let us be your partner and help you build your own business legacy.